This is where you put your autobiography. You want to tell your story, but you want to first and foremost make it about how it serves your ideal client. You can make this section personal and use some storytelling about your life and business. This is a great place to relate to your ideal client so they feel you understand them. 

You can also put more examples of your level of experience. Position yourself as the expert. Make sure to let them know what makes you different from your peers. Explain how the experience you offer is industry-leading. Ultimately, you want to speak about yourself here as true to your personality as possible but still professional. 

This is where you can put a heading leading to your bio.